# Fulcru Pricing

Fulcru measures whether ChatGPT, Gemini and Perplexity name your brand when buyers ask, shows which sources those answers cite, and closes the gaps it finds. Start with a free visibility report that needs no card.

Every plan covers every engine. We do not gate ChatGPT, Gemini or Perplexity behind a tier.

## Plans for a single brand

| Plan    | Price    | Brands | Tracked prompts | Tracking | Data points | Trial            |
| ------- | -------- | ------ | --------------- | -------- | ----------- | ---------------- |
| Report  | $0       | 1      | Sample set      | One run  | —           | No card required |
| Starter | $50/mo   | 1      | 40              | Weekly   | 480/mo      | 7 days, 1 report |
| Peek    | $100/mo  | 1      | 40              | Weekly   | 480/mo      | 7 days, 1 report |
| Grow    | $200/mo  | 1      | 100             | Weekly   | 1,200/mo    | None, bills at once |

A data point is one prompt run against one model. The monthly figure is prompts x models x cadence, so 40 prompts across 3 models at weekly cadence is 480 runs a month.

Peek is the recommended plan and the one our first paying customer chose.

## Plans for agencies

The axis that moves is client brands, not features. Cost per client falls as the roster grows.

| Plan    | Price   | Client brands | Cost per client | Prompts per brand | Data points | Support           |
| ------- | ------- | ------------- | --------------- | ----------------- | ----------- | ----------------- |
| Studio  | $400/mo | 5             | $80             | 50                | 3,000/mo    | Email             |
| Agency  | $750/mo | 15            | $50             | 50                | 9,000/mo    | Priority          |
| Network | Custom  | Unlimited     | Negotiated      | Custom            | Custom      | Onboarding + SLA  |

Studio and Agency both carry a 7-day trial worth one report. Network is scoped on a call: write to hello@fulcru.app.

## What each plan includes

- **Report ($0)**: one visibility run across ChatGPT, Gemini and Perplexity, your mention rate, the brands named instead of you, and the sources those answers cited. No card, no account expiry.
- **Starter ($50/mo)**: 1 brand, up to 40 tracked prompts, weekly tracking, competitor and source insights, Looker Studio, white-label reports, MCP server and CLI.
- **Peek ($100/mo)**: everything in Starter, plus Google Search Console integration, content briefs and HTTP API access.
- **Grow ($200/mo)**: everything in Peek, with the prompt cap raised to 100 and priority AI analysis.
- **Studio ($400/mo)**: 5 client brands at 50 prompts each, white-label reports, client share links, API and CLI, email support.
- **Agency ($750/mo)**: 15 client brands at 50 prompts each, everything in Studio, priority support.
- **Network (custom)**: unlimited client brands, daily tracking available, negotiated per-client rate, onboarding and an SLA.

## Feature availability by plan

| Feature                     | Starter | Peek | Grow | Studio | Agency |
| --------------------------- | ------- | ---- | ---- | ------ | ------ |
| ChatGPT, Gemini, Perplexity | Yes     | Yes  | Yes  | Yes    | Yes    |
| Weekly tracking             | Yes     | Yes  | Yes  | Yes    | Yes    |
| Competitor benchmarking     | Yes     | Yes  | Yes  | Yes    | Yes    |
| Source and citation data    | Yes     | Yes  | Yes  | Yes    | Yes    |
| Looker Studio               | Yes     | Yes  | Yes  | Yes    | Yes    |
| White-label reports         | Yes     | Yes  | Yes  | Yes    | Yes    |
| MCP server and CLI          | Yes     | Yes  | Yes  | Yes    | Yes    |
| Search Console + briefs     | No      | Yes  | Yes  | Yes    | Yes    |
| HTTP API                    | No      | Yes  | Yes  | Yes    | Yes    |
| Client share links          | No      | No   | No   | Yes    | Yes    |

## How Fulcru compares on price

Entry prices in the AI-visibility category, taken from each vendor's own public pricing page in July 2026. Prices move, so check before you buy.

| Tool             | Entry price | Notes                                                        |
| ---------------- | ----------- | ------------------------------------------------------------ |
| Rankscale        | $20/mo      | Billed annually, credit-metered                              |
| Otterly.AI       | $29/mo      | Gemini and AI Mode are paid add-ons                          |
| LLM Pulse        | €49/mo      | API, MCP and CLI included                                    |
| **Fulcru**       | **$50/mo**  | **Every engine on every plan, plus a free report**           |
| AIClicks         | $59/mo      | 3 of 10+ platforms on the entry plan                         |
| Siftly           | $79/mo      | Has a genuine free tier at 10 prompts                        |
| Peec AI          | ~€89/mo     | Price not published; figure from third-party reviews         |
| Profound         | $99/mo      | ChatGPT only on Starter; Perplexity arrives at $399/mo       |
| Semrush AI Toolkit | $99/mo    | Per domain, billed annually, 25 prompts                      |
| Scrunch AI       | $300/mo     | Widest engine list among the higher tiers                    |

The full comparison, with what each entry plan actually covers and who each tool is honestly the right buy for, is at [fulcru.app/compare/ai-visibility-trackers](https://www.fulcru.app/compare/ai-visibility-trackers).

## Billing

- Monthly, in US dollars, through Stripe. Cancel any time from the app.
- Trials bill nothing up front and buy exactly one report, whichever tier you pick.
- Grow has no trial and bills immediately.
- Changing plan takes effect at once and Stripe prorates the difference.

## Questions we get asked

**Is there a free plan?** There is a free report rather than a free plan: one full run across all three engines, no card. It gives you your mention rate, the brands named instead of you, and the sources those answers cited.

**Do cheaper plans track fewer engines?** No. ChatGPT, Gemini and Perplexity are on every plan, including the free report. What changes between plans is prompts, brands and the tooling around the measurement.

**What is a tracked prompt?** One buyer question, run against every engine on a schedule. Forty prompts is enough to cover a single product's buying questions; agencies get 50 per client brand.

**Can agents use it?** Yes. Every plan includes an MCP server and a free CLI, so an agent can run the audit, find the gaps, write the page and re-measure without a human in the loop. The HTTP API starts at Peek.

Pricing page: [fulcru.app/pricing](https://www.fulcru.app/pricing). Contact: hello@fulcru.app.