How Fulcru works

Four steps, one number to watch. Find the questions you lose, see who wins them, publish the page that answers them, and measure what it changed.

How Fulcru works

Fulcru helps you understand and improve your brand’s visibility in AI answers.

  1. 1

    Find the questions you are losing

    We generate the questions real buyers ask AI about your category, then run them against every engine. The ones where you are absent are the work list.

    Best communication tools for teams on a budget?
    How do free vs paid plans differ for chat tools?
    Which review platform do SaaS buyers trust?
    How do popular tools compare on call quality?
  2. 2

    See who gets named instead of you

    Every answer is scored for whether it names you, where you place, and which competitor got picked instead. One number, comparable across models and across weeks.

    66

    AI Visibility Score

    Mentions

    247+12%

    Citation Rate

    89+8%

  3. 3

    Read the sources AI actually cites

    See the exact pages AI quotes when it answers your buyers. Those pages are the target, and your draft is grounded in them.

    Citation Sources

    • Reddit+12%

      Mentioned in tech discussions

      24

    • Wikipedia+8%

      Referenced in knowledge articles

      18

    • GitHub+5%

      Cited in documentation

      15
  4. 4

    Publish the page that closes the gap

    Fulcru writes the article that answers the question you are losing. Publish it on your own site, tell us the URL, and the next tracking pass shows what it changed.

    Analyze Search Trends2.3s
    Identify Target Keywords5.1s
    Content Gap Analysis3.7s
    Generate Optimized Content
    Build Citation Network
    SEO Enhancement
    Deploy & Monitor